Charleston Area Chapter Credit Unions Meet to Extend Bank Transfer Day
Friday, January 06, 2012
(CHARLESTON, S.C.) – January 6, 2012 – Several local Charleston credit union marketing professionals joined forces on January 5, 2012 at 11:05 a.m. to collaborate and plan the extension of Every day is Bank Transfer Day™.
During the CUNA Webinar, Christian said, “Credit unions and the American public can take it from here," she said. "Credit unions have a powerful message to share within their communities. I believe the motto, 'Every day is Bank Transfer Day' really will come full circle. Every day can be bank transfer day."
“Every day is Bank Transfer Day ™ is not a campaign; it is rallying cry,” said Hall. “Campaigns come and go. Rallying cries live forever.”
Jaskiewicz stressed that the message is not part of the Operation Wall Street movement. It was inspired by a Bank of America fee and not by political or government activists. “It is very important that credit union executives and marketing professionals do not confuse the two movements,” said Jaskiewicz.
The group discussed some best practices for using the branding overlay message into existing marketing programs and advertisements. The only brand standard is to use the Registration Mark when incorporating the message into artwork or ad copy. That means that credit unions may use whatever font, color, size or graphics necessary, as long as the Registration Mark is included at the end of the statement: Every day is Bank Transfer Day™.
Credit unions of all sizes can maximize their collaborative efforts because the rallying cry combines a unified message to consumers and does not cost credit unions additional advertising dollars.
The group targeted February 13-17, 2012 for their next unified effort. Hall closed the meeting with, “By collaborating and combining resources, credit unions will have a much louder voice in the marketplace and benefit both as individual credit unions and as an industry.”
Hall and Jaskiewicz will speak with credit union professionals at the South Carolina Credit Union Management Association on February 16, 2012 in Columbia and on April 20, 2012 at the South Carolina Credit Union League’s annual meeting in Myrtle Beach.
Photo Caption: (From left to right) Beth Jaskiewicz, South Carolina Federal Credit Union; Angela Snavely, Heritage Trust Credit Union; Troy Hall, South Carolina Federal Credit Union; Nise Lowell, Heritage Trust Credit Union; Scott Blue, South Carolina Federal Credit Union; Patty Bivens, CPM Federal Credit Union; Jessica Jackson, South Carolina Federal Credit Union; Casey Hoffman, Charleston Area Federal Credit Union.
About South Carolina Federal
South Carolina Federal Credit Union is headquartered in North Charleston. More than 140,000 members own and belong to the not-for-profit financial cooperative, which has over $1.3 billion in assets. South Carolina Federal is a community-chartered credit union. Anyone who lives, works, worships or attends school in Berkeley, Charleston, Dorchester, Calhoun, Orangeburg or Georgetown counties, and most of the Columbia area, is eligible to join. South Carolina Federal has 17 branches, and 74 ATMs throughout Charleston, Columbia and Georgetown. More information about South Carolina Federal can be found at scfederal.org
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